At the newly setup HTC showcase station in CWB, they have on display the HTC Touch Cruise and Shift. Unfortunately hey are behind closed display cases so you cannot play with them. The one rep I spoke with said the Shift UMPC is not due for release until early next year, and he did not give any indication for the Touch Cruise.
The Touch Cruise has built-in GPS, FM Radio, a 3.0MP camera with a 400MHz processor. The Shift is an UMPC with a 7" LCD touch screen and full QWERTY keyboard that runs Windows Vista.